In marketing you have to find a way to say a lot in a small amount of space. In that respect a marketing folder is a bit of a cheat sheet-it's a small amount of space that can contain a large amount of information. By using this dual nature to your own advantage, you'll find that presentation folders can be a powerful tool in getting the word out on your company. Using Marketing Folders Effectively Marketing presentation folders aren't just a place for you to store marketing media-they are … [Read more...]

Forget what you may have heard otherwise- size does matter. Presentation folder size is a crucial aspect for both aesthetic and functional reasons. If your pocket folder dimensions are too small, the folder won't be able to hold all of your documents. If the folder printing size is too big, it will draw attention away from the documents inside. Your business may even require multiple presentation folder sizes to suit all of your different document needs. When selecting your presentation … [Read more...]

Running an eco-friendly company means finding ways to go green in every aspect of your business-including your presentation tools. A green folder may not seem like it has much of an environmental impact, but it will greatly reduce your company's paper waste and carbon footprint. The next time it's time to order, consider the wisdom in promoting sustainability with a recycled, eco-friendly folder. Recycled Materials When it comes time to choose a paper or linen stock option for your … [Read more...]

You don't have to be a skilled artist to design a presentation folder, but you do need to know how to make an impact visually. You may have been taught to never judge a book by its cover, but that doesn't mean your clients will follow the same advice. If the presentation folder design is off-putting to your clients, then the information inside the folder will not be taken seriously. However, improving the design of your presentation folder is easy when you know what mistakes to … [Read more...]

You've painstakingly designed your paper presentation folder so that it accurately portrays your goals and mission statement. You've selected a color scheme that best suits your company's image and a style that fits your organizational needs. It's almost time to order, but there's only one more factor left to decide-what kind of paper or linen stock to use. The world of paper goes far beyond spiral notebooks and photocopy machines-there's a whole world of awesome paper and linen document … [Read more...]

Put yourself into your client's shoes. If you had to hire a lawyer, would you hire the lawyer who uses legal folders to stay organized or the lawyer who is always fumbling around in his briefcase for papers? It doesn't matter if the messy attorney never loses a case-the client is always going to feel more comfortable with the attorney who has it all together. Clients associate a professional look with competency and presentation folders will make you look professional, whether they are legal or … [Read more...]

It’s easy to overlook something as simple as a file folder. Even custom file folders are meant to be tucked away in a filing cabinet, only to be brought out when needed. Even if a file folder spends the majority of its life in a drawer, you should still get the most out of it when you do bring it out. However, you can’t do so unless you know how to pick the right folder for the right occasion. Best File Folder for a Work Portfolio You always want to make a good first impression when … [Read more...]

A pocket folder is a useful tool for keeping important documents organized, as well as presenting them to others in a professional way. Also known as "presentation folders," pocket folders specifically include one or more pockets and may be made from paper, vinyl, or other materials. You might think that a product with such a simple definition would also be, by definition, a simple product. However, there is a greater level of complexity to pocket folders than just what’s on the surface. … [Read more...]