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How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.

So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.

How to Design the Perfect Logo
Creative Commons License
This work by Company Folders, Inc. is licensed under a Creative Commons Attribution 4.0 International License.

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Be Enticing - An example of how to design a logo with your audience's interests and background in mind.

Appealing to Your Target Audience
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Be Unique - Illustrates the need for logos to be memorable and avoid obvious clichés.

Avoiding Cliches and Making Your Logo Memorable
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Be Timeless - Urges the viewer to avoid short-lived design fads and create timeless, resilient logos.

Eternal vs. Trendy Logos
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Be New - Encourages designers to be bold and create trends, not follow them.

Creating Logo Design Trends
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Be Simple - Advocates for clean, effortless logo design that focuses on a single message.

Have a Single Message
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Be Consistent - Several images detailing the need for all elements of a design to reinforce your brand.

Reinforce Your Brand
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Balance White Space
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Shape Psychology
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Use Fonts to Convey Emotions
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Leverage Negative Space
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Use Color to Reinforce Message
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Be Adaptable - Shows how a logo must be versatile enough to fit multiple sizes and color formats.

Make Your Logo Adaptable
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For more information about how to design a great business logo, check out the following resources:

Do you have other helpful design tips or resources for creating an ideal logo design? Please share your thoughts in the comments below!

Vladimir Gendelman
Author: Vladimir Gendelman

As CEO of, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. Learn more about Vladimir’s history and experience, and connect with him on Twitter.

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  1. Awesome infographic.. I love it. The best so far this year. Thank you for sharing.

  2. Great post, Vladimir. Thanks for sharing.

  3. Very essential post for every logo designer. Happy to read. Thanks for sharing, and waiting for your next tutorial.

  4. Capt. Obvious says

    The Disney font wasn’t chosen because it was “fun and creative”; it’s based on the actual signature of Walt Disney.

    • Vladimir Gendelman Vladimir Gendelman says

      That’s not exactly true. The signature used in the Disney logo actually came from one of his employees. (broken link removed)
      But regardless, I would argue that the font’s resemblance to a signature (even if it’s not Disney’s) is what makes it fun and creative, and that choice wasn’t made arbitrarily. Signatures denote personal authorship and creativity; rounded, “swirly” typefaces are more likely to indicate fun and frivolity.

  5. This was a really well done info graphic, I got a lot out of it. I always had a hard time designing logos so this is really great.

  6. Callie Marie says

    It’s interesting how the target demographic affects the logo design. Your first example comparing the masculine logo with the cute one illustrates this concept. Thanks for the great info-graphic, it is sure to help with my logo design.

  7. It’s interesting how the target demographic affects the logo design. Your first example comparing the masculine logo with the cute one illustrates this concept. Thanks for the great info-graphic, it is sure to help with my logo design.

  8. Adam Barton says

    Awesome infographic. I love it.
    It is very essential infographic for every logo designer.

    Thanks Vladimir Gendelman for this amazing

    Best Regards
    Adam Barton

  9. Awesome work with the research and infographic design(offcourse). According to my experience, keeping the Logos simple and not opting for too much details resulted in a close to perfect Logo design.

    Daniel Shane, Senior Graphic designer – Logo orbit

  10. Well I must say this post is really life saver as it saved lot of my time in learning about the logos.


  11. Vladimir,

    Thank you for posting this infographic. I think this infographic will give many informations especially for student of graphic design, how to create a good logo from the expert through infographic. This infographic shows the details very well.

    Kind Regards

  12. Best Infographic I have ever seen on the internet, this is the amazing gift for designers specially beginners.

    Thanks Vladimir Gendelman

    Best Regards,
    Alex Justen

  13. Wilson Smith says

    One of the main goals of a logo is recognition and a lasting impression. You want people to immediately recognize it and become familiar with your company. Another important rule to keep in mind is that you may need to change up your style based on your target audience.

  14. This is a great resource! I am a high school graphic design teacher and am developing resources for the state. Would I be able to use this infograph? Possibly break it up into slides for a presentation? If so, how would you like to be credited?

    • Vladimir Gendelman Vladimir Gendelman says

      Glad we can help you out! Feel free to use it as a learning tool for your students. Please credit Company Folders, and if it’s going to be online, it would be great if you could include a link so others can find it too.

  15. I’m developing a course for Georgia Virtual School on Entrepreneurship. This infographic is perfect to teach students about logo design. I see that you have a CC Attribution license, I’d like to use the entire infographic, not just sections. I see I can download sections, but I don’t see where I can download the entire infographic. Is it possible for me to do this? I would attribute to your company and I’ll provide a link if possible. The information would only be available to our students.

    Thank you.

    • Vladimir Gendelman Vladimir Gendelman says


      You should be able to right-click the graphic and select “Save as” or similar option, depending on your browser. I hope that helps.

  16. Theresa Bian says

    sorry, I wanna ask, is it a logo that determined the brand position of any product, or the brand of product that determined the logo in bussiness?

  17. Hey Vladimir,

    I really enjoyed reviewing this infographic as it highlighted the real blend of a perfect and unique logo design creation. Creative designing is definitely an art, but you need to use your common sense and should not overlook the minor things.


  18. Bloggin Brandi says

    Great tips! Using your imagination on logo designs can be interesting! No two minds are alike. A persons talent may be in their designed logo that creates a memorable idea that pushes your product for your business. Thanks for sharing!

  19. My graphic design prof showed us this once in a lecture and it’s stuck with me ever since. Great resource!

  20. Sandeep Ranjan says

    Simple yet, executable & actionable steps to understand & create a business logo. A well planned article for logo design lovers like us.

  21. Extraordinary tips! Utilizing your creative mind on logo plans can be intriguing! No two personalities are indistinguishable. A people ability might be in their planned logo that makes an important thought that promotes your item for your business. A debt of gratitude is in order for sharing!

  22. Logo Zila says

    Wordmarks and letter marks are logos with details. The worst font is the one you can’t read. Its simplicity is all the more impressive since it contains nuance and meaning. Creating unique, interesting things can be fun and exciting.

  23. James Limbrit says

    The infographic is very essential for every logo designer. It can be used to create a basic understanding of a logo, and help you improve your design skills.

  24. This blog is a treasure trove of tips on designing the perfect business logo. It provides practical advice and guidance, emphasizing the importance of simplicity, versatility, and relevance. The step-by-step approach makes it easy to follow and apply these valuable insights. A must-read for anyone looking to create a logo that truly represents their brand. Fantastic work! 🎨💼✨

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