Case Study (Topic)

Company Overview: Kelly Greytok, RN is an experienced nurse who specializes in post-surgical care for plastic surgery patients. Problem: Kelly Greytok, RN needed a professionally printed presentation folder to market her service to the country's top plastic surgeons and their patients. However, she couldn't find a printer who could replicate her logo in gold foil. Story: Greytok left her hospital job to start her own business providing post-surgical care for private patients who have had … [Read more...]

Company Overview: Holly Tienken is a Jersey City based designer/creative director with over 20 years of experience specializing in branding for the hospitality market (restaurant and hotel), residential and commercial developments, packaging, print collateral and art direction for the web. Problem: Designer/creative director Holly Tienken’s client needed presentation folders in a hurry, and they had to be just right. Story: Tienken was working with a real estate client on a brand identity … [Read more...]

Company Overview: Monster Transdermal is a nutritional supplement company based in Lawrenceville, GA. The company develops transdermal patches to address a number of individual body ailments. They specialize in transdermal research, product design, production, and distribution. Problem: Owner Michael Korf needed a small package for single patches. Story: Monster Transdermal usually sells its nutritional supplement patches in packages of ten. But a major retailer had reached out to owner … [Read more...]

Company Overview: Vann Dixon, CPA, P.C. is a certified public accounting firm that has been providing tax, payroll, accounting, and consulting services to individuals, businesses, and non-profits in the Durant, Oklahoma area for over 20 years. Problem: Administrator Linda Stevenson needed to find an upgrade for the company’s expandable folders before tax season but couldn’t find the quality she wanted. Story: Linda Stevenson had been looking to upgrade the tax folders Vann Dixon, CPA, P.C. … [Read more...]

Company Overview: Connect SWFL is a Florida agency with a team of experienced designers and computer technicians that specializes in web design, graphic design, and managed IT services. Problem: Stephanie See, Connect SWFL creative director, had a client who needed an upscale presentation folder to provide customers with information on their services. Story: Stephanie See’s client, a Florida plastic surgeon, needed an upscale presentation folder that reinforced his clinic’s high-end … [Read more...]

Company Overview: Gaddis & Lanier, LLC is a community association law firm with offices in Atlanta and Peachtree City, Georgia. It provides a variety of legal services, including tax appeals, construction law, corporate governance, and litigation. Problem: Gaddis & Lanier, LLC needed presentation folders for an upcoming seminar and trade show. Story: With a large seminar and trade show approaching, Gaddis & Lanier, LLC's co-founding partner Kimberly Gaddis needed presentation … [Read more...]

Company Overview: Based in Southwest Florida, Prima Luce is a condominium community that features studio, one-, two- and three-bedroom homes with a variety of amenities including a pool, spa, library, and yoga studio. Each resident enjoys a view of the Caloosahatchee River, which leads to the Gulf of Mexico. Problem: Jane Brickley, director of communications and marketing at Prima Luce LLC, needed high-quality presentation folders to share a flash drive, loose brochures, and business cards with … [Read more...]

Company Overview: Founded by Julia Davis when she was a student at the University of Montevallo, The Practical Planner (https://practicalplanner.selz.com) is a small, online business providing planners with separate components so the user can customize to suit their needs. Problem: Entrepreneur Julia Davis needed a specific type of binder for her business the Practical Planner. Story: Davis found Company Folders, Inc. through an Internet search. “I needed the product for my planner … [Read more...]

Company Overview: Mattex has been providing professional heating, cooling, plumbing and electrical services in Central Illinois since 1994. Problem: Mattex needs to have enough presentation folders on hand to give customers warranty information, manuals, and any other information they need in one convenient package. Story: When Mattex began running out of presentation folders, Mattex Marketing Administrator Sam Oesterreich got in touch with Company Folders, Inc. Oesterreich found the … [Read more...]

Company Overview: Established by Congress in 1969, the Inter-American Foundation is an independent U.S. government agency that develops assistance to the organized poor in Latin America and the Caribbean. A board of directors appointed by the U.S. president and confirmed by the U.S. Senate governs the foundation. Problem: Edith Bermúdez, communications specialist at the Inter-American Foundation, needed presentation folders to support the organization’s branding at events and meetings. Story: … [Read more...]