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The Do’s and Don’ts of Using Social Media in Your Print Designs

As a print designer, you probably don't think about social media much. It's just there in the background, providing an endless stream of photos, memes, and game requests from your crazy Aunt Gladys. Even if you also work in digital design, social media still probably isn't your purview since it tends to focus on interaction more than design aesthetics. You've probably been sitting pretty thinking that you can completely ignore social media, given that the digital and print worlds are … [Read more...]

Case Study: Folder Design Specialists Help Real Estate Agent to Realize Her Vision

Company Overview: The DMV Life Real Estate is a District of Columbia, Maryland, and Virginia based agency that specializes in assisting buyers on a budget and struggling sellers through the tricky process of a short sale. Problem: Real Estate agent Daniela Jones needed a custom presentation folder for sharing sensitive materials with clients. She wanted a design that expressed who she is and what she does for her clients, but she didn't have a designer or clear vision of what that would look … [Read more...]

Wedding Invitation Design Tips for Professional Designers

The next time you want to shut down some smug jerk who says that print design is dead, just throw these two words at them: wedding invitations. In a world where most of our events are planned through e-vites, text messages and social media, paper invitations are still the only socially acceptable way to invite someone to your wedding. As a print designer, working in the wedding industry can be a lucrative opportunity—but it comes with its own unique set of pitfalls and problems. And if you're … [Read more...]

Case Study: Customized Rush Order Folders Arrive Early, Thrill Church Ministry

Company Overview: First Baptist Church is a biblically based community in Bristol, Indiana that brings people together for worship services, ministries, missions and service projects. Problem: Executive Assistant Laura Johnson needed to quickly obtain a presentation folder to hold teaching materials for a new ministry the church was starting. Story: First Baptist Church was starting a new ministry and they needed a three-pocket folder to hold different teaching materials for each week of the … [Read more...]

Case Study: Artisanal Quality Folders Meet Request for Expert Craftsmanship

Company Overview: Parvum Opus is an atelier-style artist’s studio in Birmingham, Michigan, that specializes in building bespoke desk furnishings and decorative objects by hand and to order. Problem: Parvum Opus owner Erika Stefanutti needed packaging for a new line of stationery that was in keeping with her company’s unique aesthetic. Story: Erika Stefanutti wanted to launch a new line of stationery on a short schedule. She planned to package it in two-piece boxes, but the lead time to create … [Read more...]

Case Study: Intricate Foil Imprint Comes out Perfect on Every Folder

Company Overview: Kelly Greytok, RN is an experienced nurse who specializes in post-surgical care for plastic surgery patients. Problem: Kelly Greytok, RN needed a professionally printed presentation folder to market her service to the country's top plastic surgeons and their patients. However, she couldn't find a printer who could replicate her logo in gold foil. Story: Greytok left her hospital job to start her own business providing post-surgical care for private patients who have had … [Read more...]

Case Study: Expertly Printed Folders Satisfy Design Firm and Client

Company Overview: Holly Tienken is a Jersey City based designer/creative director with over 20 years of experience specializing in branding for the hospitality market (restaurant and hotel), residential and commercial developments, packaging, print collateral and art direction for the web. Problem: Designer/creative director Holly Tienken’s client needed presentation folders in a hurry, and they had to be just right. Story: Tienken was working with a real estate client on a brand identity … [Read more...]

Case Study: Customer Pleased with Product Selection and Design Support

Company Overview: Monster Transdermal is a nutritional supplement company based in Lawrenceville, GA. The company develops transdermal patches to address a number of individual body ailments. They specialize in transdermal research, product design, production, and distribution. Problem: Owner Michael Korf needed a small package for single patches. Story: Monster Transdermal usually sells its nutritional supplement patches in packages of ten. But a major retailer had reached out to owner … [Read more...]

Case Study: CPA Firm Finds Perfect Tax Folders After Two-Year Search

Company Overview: Vann Dixon, CPA, P.C. is a certified public accounting firm that has been providing tax, payroll, accounting, and consulting services to individuals, businesses, and non-profits in the Durant, Oklahoma area for over 20 years. Problem: Administrator Linda Stevenson needed to find an upgrade for the company’s expandable folders before tax season but couldn’t find the quality she wanted. Story: Linda Stevenson had been looking to upgrade the tax folders Vann Dixon, CPA, P.C. … [Read more...]

Case Study: Outstanding Customer Experience Keeps Design Firm Coming Back

Company Overview: Connect SWFL is a Florida agency with a team of experienced designers and computer technicians that specializes in web design, graphic design, and managed IT services. Problem: Stephanie See, Connect SWFL creative director, had a client who needed an upscale presentation folder to provide customers with information on their services. Story: Stephanie See’s client, a Florida plastic surgeon, needed an upscale presentation folder that reinforced his clinic’s high-end … [Read more...]