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7 Great Marketing Alternatives to Presentation Folders

Although presentation folders are handy marketing tools, they’re only one dish in a vast smorgasbord of promotional materials. There are several alternatives to presentation folders that also offer storage for your documents and plenty of customization options. However, these materials each have their own unique flavor that brings something new to the table.
 
Custom Binder

Binders let you keep your important files bound together like a book.

Binders

A binder is a slightly bigger, slightly sturdier folder with a three-ring mechanism inside to bind pages together. This creates an information packet that reads like a book and can be divided up into sections using tabs. Since the binding can be re-opened, you are free to disassemble and reassemble your packet whenever your information changes.

Binders are good for situations when you have a great deal of information to present (like employee training) or when you want to show things off in a book format (such as a product catalog).

Sales Box

Use a sales box to create a complete promotional marketing kit.

Totes and Sales Boxes

Totes and sales boxes can hold a large capacity of material — including your presentation folders and more. These items let you craft effective kits for sales and marketing purposes. Totes have a built-in handle to make it easier for you to transport your materials, and can be either horizontal or vertical. Sales boxes are smaller and “sans handle” — perfect for mailing or as part of a larger package.

Both packages are great to take to trade shows, conventions and conferences to reach new business connections.

Custom Portfolio

Portfolios can be used to hold folders or send them to a client.

Portfolios

Portfolios are printed in a horizontal or landscape position and are big enough to hold a large amount of your past work to show to potential clients and business partners. Some portfolios are even designed to hold folders so that you can easily send them through the mail.

These are a great choice when you want to make a good first impression, either in person or through the mail.

Report Cover

A report cover gives your important documents an attractive makeover.

Report Covers

Instead of using an entire folder for one small report, use a custom report cover. This alternative to presentation folders makes more sense when you have less information to present but you still want to emphasize how important the information is. Report covers can be outfitted with business card slots for added marketability.

These are great for business presentations, finance meetings or other situations where a relatively small amount of information is being presented.

CD Holder

Distribute and promote digital media easily with CD and DVD sleeves.

CD and DVD Packaging

If you want to distribute digital files, try burning the files to a disk and presenting the disk inside custom packaging. This makes it easier to make a face-to-face connection with someone when you are giving them a digital file. If you send files through e-mail after making a pitch, you run the risk of being forgotten or confused with someone else. CD and DVD folders allow you to share media and demonstrate your brand identity at the same time.

Disc sleeves are great for media presentations and make great promotional tools to give to your new and existing clients.

Document Folder

Give special attention to your important documents with a specialty folder.

Document Folders

Important papers require important considerations. If you have a document that you want to showcase, place it inside a custom designed document holder. These folders allow you to present crucial materials like signing papers or life insurance titles in an attractive way. Document folders are folded pieces of stock without pockets or any other frills — just a bold design and room to place important certificates or other materials.

These folders give special occasions (like closing on a house or signing a new business deal) a little more excitement and theatrics.

File Folder

File folders have a built-in tab to make it easier to store inside a drawer or cabinet.

File Folders

There are a great deal of similarities between file folders and presentation folders. Both have similar extra features, like pockets and reinforced edges, but file folders are designed to be placed in a drawer or filing cabinet. They come with a tab so that you can easily sort through multiple folders.

File folders make great promotional tools for tax preparers and CPAs because their clients will want to file any information given to them.

There is no single piece of marketing collateral that is better than another because each plays a different, yet vital role in attracting business. These promotional materials are less an alternative to presentation folders and more like teammates. Each has its own strengths which are best applied to different business situations, but all work together to create a dynamic message about your company.

CF Staff
Author: CF Staff

We believe that knowledge is power, especially when it comes to ensuring your business looks its best. Our graphic artists, copywriters and print specialists aim to share their knowledge and give you the edge you need to create truly memorable marketing materials. Quality isn't just an act–it's a culture. Connect with us on Google+ and Twitter for more awesome info.

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