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Case Study: Customer Pleased with Product Selection and Design Support

Branded Gift Card Presenters

Company Overview: Monster Transdermal is a nutritional supplement company based in Lawrenceville, GA. The company develops transdermal patches to address a number of individual body ailments. They specialize in transdermal research, product design, production, and distribution.

Problem: Owner Michael Korf needed a small package for single patches.

Story: Monster Transdermal usually sells its nutritional supplement patches in packages of ten. But a major retailer had reached out to owner Michael Korf asking for individually packaged patches in a custom gift card holder.

Korf searched online and reached out to four printing companies before choosing Company Folders, Inc.

“Company Folders was the most responsive in getting back to me,” said Korf. “We had always sold our patches by the box (10), so this was a unique challenge for us – we had never done it before.”

Since it was a new way to sell the patches, Korf wasn’t sure exactly what was going to fit his product, so he worked with Print Project Director Jennifer Grubb on the product selection. Grubb sent out four samples for Korf to check before he ultimately landed on a 5 1/8” x 3 3/8” Gift/Key Card Holder in 12pt C1S White Semi-Gloss stock imprinted with four color process and coated with aqueous gloss coating.

“It’s always satisfying to help a customer solve a business challenge with exactly the right product,” said Grubb. “It’s one of the great things about having such a big selection.”

“Interestingly enough, this process took place while the country was for the most part under a shelter in place order. I received better customer service than I would have normally expected even without this going on.”

– Michael Korf, owner of Monster Transdermal

The next step was creating a design that was both on brand and cost-effective.

“The card folder needed to be eye-catching, but also cost effective for the margins to work,” said Korf.

Custom Gift Card Carrier Packaging
“We took his artwork and came up with a design that worked well for the product he selected and for his budget,” said Grubb. “We kept the cost down by printing on just one side. But with the way the item folds, we were able to make it look like a lot of artwork.”

Korf was pleased with Grubb’s help and with the finished product.

“The design process went smoothly, and I received great feedback from their design specialists,” said Korf.

After the design was complete, Grubb sent a proof. Korf approved it, and a week after the final quote, the job was in production.

“The ordering process was very streamlined once the final design was decided upon,” said Korf. “Interestingly enough, this process took place while the country was for the most part under a shelter in place order. I received better customer service than I would have normally expected even without this going on.”

Product: 5 1/8” x 3 3/8” Gift/Key Card Holder in 12pt C1S White Semi-Gloss stock imprinted with four color process and coated with aqueous gloss coating.

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CF Staff
Author: CF Staff

We believe that knowledge is power, especially when it comes to ensuring your business looks its best. Our graphic artists, copywriters and print specialists aim to share their knowledge and give you the edge you need to create truly memorable marketing materials. Quality isn't just an act–it's a culture. Connect with us on Twitter and Facebook for more awesome info.

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