The next time you want to shut down some smug jerk who says that print design is dead, just throw these two words at them: wedding invitations. In a world where most of our events are planned through e-vites, text messages and social media, paper invitations are still the only socially acceptable way to invite someone to your wedding. As a print designer, working in the wedding industry can be a lucrative opportunity—but it comes with its own unique set of pitfalls and problems. And if you're … [Read more...]

A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the … [Read more...]