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107 Incredible Postcard Designs to Inspire Your Creativity

There's one little secret every print designer needs to know: with the right design, postcards are arguably the most effective form of print marketing for businesses. People don't throw them away as often as other direct mail, and the most creative postcards live on as collectible artwork. Many of us hang them on the fridge, display them on memory boards or paste them into scrapbooks. When designing custom postcards for your clients, keep this "second life" in mind and strive to create … [Read more...]

69 Enchantingly Elegant Photoshop Brushes

Somewhere along the way, the human race evolved to have an innate fondness for anything in a pretty package. We adorn our gifts with ribbons and paper, we fill our homes with objects that serve no other purpose than looking nice-and of course, we beautify our designs with elegant ornaments. This collection of elegant Adobe Photoshop brushes (most of which are completely free) will give your designs that extra touch of class to help enhance and elevate the message and brand. There's no shame … [Read more...]

The 23 Worst Movie Posters (And the Design Lessons They Teach)

Want to see some of the worst print graphic design you'll ever encounter in your life? Just take a trip to your nearest cinema. Movie studios put so much money into promoting their products that we hold their marketing to a higher standard than practically any other form of print media. As a culture, we cannot abide bad movie posters. But when movie posters fail, they fail hard. Even a huge, multi-million dollar movie can somehow end up with a poster that looks like it was Photoshopped by a … [Read more...]

How to Fire Your Design Clients the Right Way

Letting go of a graphic design client is a lot like breaking up with a boyfriend or girlfriend; it's not exactly pleasant, and it might even be someone you actually like, but sometimes it just has to be done. Breaking off a professional relationship nicely is a delicate operation, and chances are you don't have an HR department to rely on, so this responsibility falls directly on your shoulders. If it's time to say goodbye to your client, you can reduce stress and discomfort by taking steps … [Read more...]

Image File Types Explained: Which Format Should You Use?

You're finally done with your design project, you go to save your file, and suddenly you're bombarded with over a dozen possible image file types to choose from. It can be a bewildering experience if you're not sure what you're doing or the difference between them, but we're here to demystify the process for you by helping you understand the cold, hard truth: There are only a handful of image formats that really matter. Now, before you die of shock and outrage, we'll fully admit—there … [Read more...]

25 Famous Company Logos & Their Hidden Meanings

We see them every day—in our homes, on TV, out in the street. They're the famous logos of the brands we've come to know and love. These logos not only accurately represent the famous brands they're attached to, they've become a part of our shared pop culture. Heck, someone even made a short film with logos and mascots comprising all of the characters, props and scenery. Logos are practically enshrined by our society, and yet they were designed by people just like any other piece of graphic … [Read more...]

Font Psychology: How Typefaces Hack Our Brains

When we listed our choices for the worst fonts ever, we were surprised to find out that many of you disagreed with some of our selections. We received several comments from readers who saw value in the fonts that we ridiculed or thought we had unfairly judged some of the fonts we selected. But it's something we should have expected—after all, that's the power that fonts have on people. Just the act of looking at a certain font face can involuntarily stir up powerful emotions or instill a … [Read more...]

79 Artistic Brushes for Photoshop That Simulate Real Art Tools

Contrary to popular belief, Photoshop isn't just for editing photos. It's also a tool for designers who like to create art from scratch. Using the virtual art tools provided by the program, a skilled artist can craft amazing images and designs with or without the use of a pen tablet. But for many designers, the tools that Photoshop provides are not enough. Fortunately, these artistic brushes for Photoshop are the next best thing to using an actual paintbrush, pencil, or other art tool. Every … [Read more...]

93 Outstanding Rack Card Design Examples

If a business card and a brochure had a baby, that baby would look exactly like a rack card. Rack cards are the best of both worlds, displaying an array of information through a medium that's portable and fits neatly into the racks found in hotels, travel centers, rest stops, convenience stores, waiting rooms, reception desks–basically any place that gets a lot of foot traffic. This poses a unique design challenge you won't find in any other print media. Rack cards are usually found amongst … [Read more...]

Is That Printed Color Background a Bad Idea? Pros and Cons

If you've ever done theater or public speaking before, you know that the background behind a subject - even something as simple as a red velvet curtain, as opposed to a plain white wall - can make a big difference. To that end, design clients sometimes pick a colored stock for their marketing materials because they want to accent their design with a more interesting background. But the same results (and in many cases, better results) can be achieved by printing a background color in ink … [Read more...]