When a client’s corporate brand and personal name are one and the same, you’re not just designing a logo that represents a company. It represents the individual behind the brand. Make the wrong move, and you could tarnish your client’s name—literally. The best personal logo designs are the ones that turn a individual’s name into a cohesive brand identity (instead of just something their parents picked for them when they were born).
To spark your creativity, we want to share with you some of the best examples of personal logos. Each is as unique as a fingerprint because each represents an altogether unique individual.
Big personalities require big design choices, so many designers choose to boldly venture into uncharted territory when they create personal logos and monograms for people with equally bold personalities. Sometimes being too adventurous in your logo design can prove to be disastrous, but when it works, it demands the audience’s attention and doesn’t let go. These bold personal logo designs range from daring and experimental to loud and outrageous, but they all hit their mark where it counts.
Drawing inspiration from classic design aesthetics is always a surefire way to create a professional-looking personal logo. Classic logo design style is elegant, dignified and authoritative with a sense of timelessness that never goes out of style. A classically designed personal logo might look like something that was made twenty years ago—and will still look just as good twenty years in the future.
We love it when logos have hidden meanings, so we wanted to showcase some of our favorite logos with clever messages tucked away within a symbol, name or set of initials. Each of these clever personal logos has a secret story to share or a hidden feature that might not be immediately obvious. Can you find the hidden meaning in each one?
There’s a common misunderstanding that conservative design equals boring design, and that’s simply not the case. While it’s true that a conservative design aesthetic tends to be simple and clean, that doesn’t mean it can’t make a big impact on the audience. In fact, without all the extra bells and whistles, conservatively designed logos can deliver powerful messages in a more direct way, keeping the audience’s attention focused on the most important ideas.
Like a Spice Girls music video from the 90′s, these personal logo designs are all about girl power. Feminine design aesthetics are a great way to represent professional women (or anyone who runs a feminine-relevant business) by putting femininity front and center. Feminine personal logos can range from elegant and floral to quirky and whimsical—they’re as unique as the individuals they represent.
Free-spirited people can’t help but be their own playful self all the time, but they need consistent personal branding all the same. Fun personal logos are still professional enough to connect to an audience, but they don’t mind being a little cutesy, cartoony, witty or weird. It’s okay to let your freak flag fly every now and then.
The idea of masculine design aesthetic conjures up images of machismo and manliness, when it’s often more like a three-piece suit—clean and utilitarian with room for some personal flair. Masculine personal logos are just as diverse as their feminine counterparts because they can represent any and all forms of masculinity: from gentlemanly elegance to something more rough and rugged.
Modern design is hip, fashionable and trendy, which makes it the perfect design aesthetic for personal logos for young people (or people who are young at heart.) The downside to utilizing modern design aesthetic is that you run the risk of it no longer looking modern in just a few short years. In fact, future designers will probably look back at this roundup and laugh at how ridiculously retro these “modern” personal logos are to their future sensibilities. For now, however, they are an epic win.
Which is your favorite logo? Do you have an emblem or other design that represents yourself? We want to see more examples, so share your personal logos in the comments below!