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Case Study: Prompt, Easy Service Wows Customer

Company Overview Established in 1919, UNC Kenan-Flagler Business School is home to more than 2,700 students in its undergraduate business, MBA, EMBA, MAC and PhD programs and 5,500 executives in non-degree programs. It has 121 full-time faculty from 20 countries in seven academic departments. Product Center Pocket Gatefold Presentation Folder with 1 PMS color using light coverage, printed on Side 1 of 16pt C2S white semi-gloss stock, coated with aqueous gloss Goal Kelsey Furr, … [Read more...]

102 Incredibly Cool Binder Design Ideas

When you were a child in school, did you ever own a binder decorated with cute stickers, doodles or the name of your secret crush? That same desire to personalize our materials has followed us into adulthood, but in a more sophisticated way. Professional custom binder designs allow companies and organizations to creatively reinforce their brand identity, present their concepts and showcase their products. If you're looking for binder design ideas (and want something more impressive than your … [Read more...]

Case Study: Going the Extra Mile to Solve Problems

Company Overview Premium Seats USA is a licensed ticket and hospitality agency that features an online ticket exchange for a wide range of events, including sports, concerts and theater. Travel, VIP and fan experience packages are also available. Product 4" x 9 1/4" four-pocket small presentation folders featuring a four-color process design on 12pt. semi-gloss C1S stock. Problem Damage occurred during shipping crushed the corners of the boxes, which bent the corners of the … [Read more...]

24 Coolest Famous Movie Posters of All Time

We recently rounded up some of the worst movie posters of all time to show you what not to do when you tackle a design project. With many designers already questioning whether the future of movie posters is in jeopardy, our blog seemed like further proof that this art form is on its last legs. But movie posters are just like any other print design. Where some do less than impress, others shine brightly like a homing beacon, calling designers to a higher standard. These are the kind of … [Read more...]

33 Easy Ways to Motivate Your Creative Employees

We hate to break it to you, but 70% of your employees are disengaged—probably right this very minute. And did we mention they're wasting your money? Unmotivated employees cost American companies $350 billion in lost revenue every year. To save yourself money—and a lot of headaches—you have to know how to motivate your employees. But that's a tricky thing to do when you're dealing with creative workers, because you can't force creativity out of someone. That's why we're here to teach you the … [Read more...]

How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the … [Read more...]

11 Employee Perks to Attract Top Creative Talent

Free cafeterias. Unlimited vacation. Extended parental leave. We all fantasize about such amazing workplace benefits, but most of us haven't experienced them yet. That fantasy is coming to life more and more. Recently, we've seen employers stepping up their incentives game to attract and keep top talent. Already companies like Google and Facebook are famous for innovative employee perks and workspaces that look more like playgrounds than massive tech companies. Top brands offer … [Read more...]

22+ Graphic Design Interview Tips: Common Questions & Best Answers

On the surface, a graphic design job interview should be easy. After all, you're talking about the subject you know the most about—yourself. But when anxiety, pressure and nerves get in the way, you might give answers that don't exactly paint a lovely picture of you as an employee. While there's no miracle cure for being nervous, it helps to make sure you're prepared for any question the interviewer throws at you. We've compiled a list of some of the most common questions that graphic … [Read more...]

12 Tips to Design the Perfect Business Card

Of the 27,397,260 business cards printed every day, 88% will be thrown out in less than a week. But that doesn't happen because business cards are ineffective as a marketing medium. In fact, it only takes 2,000 business cards to increase a company's sales by nearly 3%. That's a shockingly high return for just one marketing resource. So why do so many cards end up in the garbage? The fact is, a lot of business cards have crummy designs. No one wants to hold on to something that looks and … [Read more...]

How to Print Like a Pro: Understanding Double-Sided Printing

You're ready to select print options for your new marketing supplies. But every time you pick something out, it won't work. The printer says the stock isn't compatible with the imprint method, or you can only coat Side 1 of your design, not Side 2. That would be fine, except that you're trying to order folders—which obviously have more than two sides. The printer isn't much help, either; they're just babbling on in their techy jargon, which sounds like it's just a bunch of made-up words. … [Read more...]