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33 Easy Ways to Motivate Your Creative Employees

We hate to break it to you, but 70% of your employees are disengaged—probably right this very minute. And did we mention they're wasting your money? Unmotivated employees cost American companies $350 billion in lost revenue every year. To save yourself money—and a lot of headaches—you have to know how to motivate your employees. But that's a tricky thing to do when you're dealing with creative workers, because you can't force creativity out of someone. That's why we're here to teach you the … [Read more...]

How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the … [Read more...]

11 Employee Perks To Attract Top Creative Talent

Free cafeterias. Unlimited vacation. Extended parental leave. We all fantasize about such amazing workplace benefits, but most of us haven't experienced them yet. That fantasy is coming to life more and more. Recently, we've seen employers stepping up their incentives game to attract and keep top talent. Already companies like Google and Facebook are famous for innovative employee perks and workspaces that look more like playgrounds than massive tech companies. Top brands offer … [Read more...]

22+ Graphic Design Interview Tips: Common Questions & Best Answers

On the surface, a graphic design job interview should be easy. After all, you're talking about the subject you know the most about—yourself. But when anxiety, pressure and nerves get in the way, you might give answers that don't exactly paint a lovely picture of you as an employee. While there's no miracle cure for being nervous, it helps to make sure you're prepared for any question the interviewer throws at you. We've compiled a list of some of the most common questions that graphic … [Read more...]

12 Tips To Design The Perfect Business Card

Of the 27,397,260 business cards printed every day, 88% will be thrown out in less than a week. But that doesn't happen because business cards are ineffective as a marketing medium. In fact, it only takes 2,000 business cards to increase a company's sales by nearly 3%. That's a shockingly high return for just one marketing resource. So why do so many cards end up in the garbage? The fact is, a lot of business cards have crummy designs. No one wants to hold on to something that looks and … [Read more...]

How to Print Like a Pro: Understanding Double-Sided Printing

You're ready to select print options for your new marketing supplies. But every time you pick something out, it won't work. The printer says the stock isn't compatible with the imprint method, or you can only coat Side 1 of your design, not Side 2. That would be fine, except that you're trying to order folders—which obviously have more than two sides. The printer isn't much help, either; they're just babbling on in their techy jargon, which sounds like it's just a bunch of made-up words. … [Read more...]

How to Create a Personal Logo That Makes Your Friends Jealous

Creating a personal logo is the easiest task you'll ever have to undertake as a graphic designer. It's also the hardest. The good news is, you can be as free and expressive as you like. After all, you are the brand in this scenario, which means you know more about it than any other client you'll design for. But that also means expectations are high and the pressure is on. As a graphic designer, your logo isn't just the centerpiece of your brand identity; it also doubles as a sort of … [Read more...]

31 Techniques for Creative Two-Letter Logos

Letters are very strange creatures. They're the building blocks of our entire system of written communication, but when you get right down to it, they're really just pictures. They deliver a direct message to the reader, but they're also visual elements that can vary in color, shape and personality. This makes them especially popular when it comes to the look of a company's logo; just a couple letters can convey a world of meaning. But it also makes them very tricky to work with. Though it … [Read more...]

200+ Cool Personal Logo Designs for Inspiration

When a client's corporate brand and personal name are one and the same, you're not just designing a logo that represents a company. It represents the individual behind the brand. Make the wrong move, and you could tarnish your client's name—literally. The best personal logo designs are the ones that turn a individual's name into a cohesive brand identity (instead of just something their parents picked for them when they were born). To spark your creativity, we want to share with you some of … [Read more...]

How to Use the Golden Ratio to Create Gorgeous Graphic Designs

Want to be on the same creative level as Leonardo Da Vinci, Salvador Dali and the designers of the Parthenon? They all have one simple concept in common. The Ancient Greeks were one of the first to discover a way to harness the beautiful asymmetry found in plants, animals, insects and other natural structures. They expressed this mathematical phenomenon with the Greek letter phi, but today, we call it the golden ratio—also known as the divine proportion, the golden mean, and the golden … [Read more...]