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5 Essential Report Cover Design Do’s and Don’ts

Your report cover design has to juggle many functions at once–it has to excite readers, represent your brand, market your business and accurately sum up the contents of your report. With so many factors that go into creating a strong cover design, it can be frustrating trying to create a harmonious balance of catchy, creative, charismatic and cohesive elements. Unfortunately, this can often lead to overzealous design choices that do more harm than good.

Color

  • Report Cover with Good Use of Color

    Use an attractive color scheme with a neutral color, primary color and complimentary color.

    What Works

    Color branding is an effective way to market your business and to make your report cover design more visually appealing. Not only do you want to pick a color that represents your brand, you want a color scheme that is agreeable.

    The best way to do this is to choose a neutral tone, a main tone and a complementary tone like the design in the example.

Report Cover with Poor Use of Color

Don’t accidentally use clashing colors or colors that are hard to see.

What Doesn’t Work

Too much of a good thing can completely ruin your design. Adding too many bright colors or colors that don’t complement one another will make your design look like an eyesore.

You always want your colors to be working towards your brand identity, whether that’s a serious business that uses dark tones or a playful business that uses lighter tones.

Texture

  • Report Cover with Embossed Texture

    Embossing is an attractive way to add texture to your design.

    What Works

    Adding textural dissonance to your report cover page design makes certain elements pop out at the audience. Embossing is a common way to add texture by printing designs directly into the stock itself, creating a raised or dipped effect. In the example, we see the logo popping out at the reader through the use of embossing.

    Choosing a textured stock is an easy way to give your cover a unique feel; you can also add texture by spot printing using different types of finishes and coatings.

Report Cover with Poor Use of Textured Stock

Don’t use a textured stock that distorts your design.

What Doesn’t Work

If you choose to add texture using a different type of stock, you have to be careful as to which type you choose and how you design with it. You can’t faithfully reproduce a full-color picture on a textured or colored stock because the image will become distorted. Visual components on textured stocks look best with PMS inks, embossing or foil stamping.

Imagery

  • Report Cover with Good Imagery

    Use an appropriate image that conveys the excitement of your brand.

    What Works

    Your visual report cover design ideas should draw inspiration from the report itself. Think about what you’re trying to convey and the ways can you do this using an image or graphic.

    In the example, we see an exciting picture meant to get investors and employees motivated for the next fiscal year. The imagery is easy to see and clear on its meaning. You want your design to be a positive representation of your company, so use positive images and optimistic design schemes.

Report Cover with Bad Use of Imagery

Don’t use a picture that is confusing or has little to do with your brand.

What Doesn’t Work

Putting in a picture just for the sake of having a picture is not the right way to go. In the example, we see a picture that is completely unrelated to the company’s brand, their message and even the contents of the report itself. For the picture to work, there needs to be other components tying it back to the overall message of the design. Using too many pictures (or pictures that are distorted or unfocused) can also turn off an audience.

Message

  • Report Cover with Good Mission Statement

    A mission statement should be to-the-point and catchy.

    What Works

    A company slogan or mission statement can be an effective way to reach your audience while adding to the visual tapestry of your design. The best messages are clever, memorable and to the point.

    In the example, we have a mission statement that tells the audience what the company is all about and gives a hint as to where they intend to be in the coming years.

Report Cover with Bad Mission Statement

A mission statement that is too long or too confusing will not help your brand.

What Doesn’t Work

Too much text can bog down your design; if the text itself isn’t catchy or creative enough to make the audience pay attention, it can ruin it completely.

In the example, the mission statement is too wordy, making it both cumbersome and boring. This statement could use some editing, both to trim it down and to make the language more engaging.

Additional Elements

  • Foil Stamped Report Cover

    Add-ons should be subtle and used appropriately, such as this foil stamped logo.

    What Works

    Subtle add-ons give your cover design a fancy look when used sparingly. In the example, the logo for the company has been foil stamped, which adds a glossy metallic effect that makes them look like an authority in their field. Windows are another element to consider as they create a double-cover system where the first page of the report can be seen from the outside. For added marketability, add a business card slot and a business card that matches your design.

Bad Report Cover with Window

A die-cut window is useless without anything behind it; it’s also a bad decision if it cuts off parts of your design.

What Doesn’t Work

Elements are only effective if you use them effectively – their presence in your cover design alone does not elevate it to a professional level. In the example, we see a die-cut window that obscures the design and offers nothing of real interest.

Another faux pas to avoid is an overuse of the foil stamp effect, which becomes a gaudy eyesore when used too much.

If you still find yourself lost in a sea of design possibilities, it sometimes helps to hire a designer to come up with something for you. Even if you don’t end up using the designer’s report cover ideas, you can at least see for yourself what works, what doesn’t work and how you can best represent your company.

CF Staff
Author: CF Staff

We believe that knowledge is power, especially when it comes to ensuring your business looks its best. Our graphic artists, copywriters and print specialists aim to share their knowledge and give you the edge you need to create truly memorable marketing materials. Quality isn't just an act–it's a culture. Connect with us on Google+ and Twitter for more awesome info.

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