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Are These 18 Presentation Folder Mistakes Costing You Money?

Are These 18 Presentation Folder Mistakes Costing You Money?

When you make one mistake while designing and printing presentation folders, you're likely actually making over 500 mistakes—because the error will show up on every folder you print. To save yourself the cost of an entirely new print job, be sure to avoid these common design mistakes and printing pitfalls to produce the best folder possible. Creating a Design 1. Using two PMS colors when one will do If your PMS design uses different tones of the same color, you'll save money by using a … [Read more...]

RGB vs CMYK vs PMS: Deciphering Design’s Confusing Color Jargon

RGB vs CMYK vs PMS: Deciphering Design’s Confusing Color Jargon

Every industry has its own unique lingo that can sound like complete gibberish to the uninitiated. The print design industry is no exception to the rule. You may have heard the terms RGB vs CMYK vs PMS in relation to color when designing for print, but you may not know what each acronym stands for—or, more importantly, why you should care. However, if you want your final design to look the way you intend, it's imperative that you educate yourself on each of these color profiles and the … [Read more...]

17 Essential Tips for Printing Fonts

17 Essential Tips for Printing Fonts

Since visual elements are such a large part of print design, many designers make the mistake of focusing their attention on shape, line and color while neglecting the typography used in the design. However, text is one of the most crucial aspects of any print marketing collateral, as it provides the most information to the audience. Without taking special consideration when printing fonts, you can end up with a final product that looks unrefined and is difficult to read. Keep these tips in … [Read more...]

21 Tips for Working With Your Folder Printer

For first-time buyers, the process of ordering custom presentation folders can be a bit confusing. Choosing the wrong option or neglecting a crucial design element can increase production time and cost for your folders and leave you with an inferior product. Your folder printer should be able to walk you through any aspect you're unfamiliar with, but your best bet for the perfect product is to know how to best work with your printer beforehand. Using a Template Make sure you understand … [Read more...]

Tips for Designing and Printing 4-Color Process Folders

Tips for Designing and Printing 4-Color Process Folders

From the name alone, you might think that 4-color process means that you're limited to only using four colors in your design. In truth, it allows you to use more colors in your folder design than any other available imprint method. 4-color process printing reproduces the colors in your design by mixing different quantities of cyan, magenta, yellow and black (CMYK) ink. The ink is mixed during the printing process itself, much like a color printer from your home or office. This differs from … [Read more...]

Infographic: Choosing Between Printing Methods

Infographic: Choosing Between Printing Methods

The printing method you choose has a major effect on the quality of your marketing materials, especially when you consider the other elements it needs to work in tandem with: design, stock, coatings and other factors. If your print technique is incompatible with any of these elements, it can make your finished product less attractive or even downright illegible. For that reason, it's vital to select the right method for your particular project. Embed this on your site Learn more about … [Read more...]

8 Reasons to Invest in Unique Die-Cut Designs

When we think about design, we often think about the color and images we see on the canvas, not the shape of the canvas itself. Unique die cut designs allow you to manipulate the physical shape of your marketing material, which in itself becomes part of the design. Think of a Wendy’s hamburger—their patties are a special square shape that makes them unique over other fast food restaurants. The square hamburgers are an instantly recognizable part of their brand. One look and you’d know … [Read more...]

How to Achieve the Most Eco-Friendly Folder

How to Achieve the Most Eco-Friendly Folder

Paper is a renewable resource that can be easily recycled, yet paper products like presentation folders have an unfair reputation for being ecologically unfriendly. Paper manufacturers replant more trees than they harvest, helping to grow new forests and ecosystems. Meanwhile, in 2009 it was reported that over 63% of paper products used in the US were later recycled. Ultimately, paper folders are okay to use as long as you make ecologically responsible choices. If you want to create a paper … [Read more...]

Custom Report Covers 101

Custom Report Covers 101

You've slaved over a hot keyboard all day and night to make your report the best it can be--now it's time to make it look its best, too. Report covers transform your important documents from a loose collection of papers to an attractive booklet of information. However, there's much more to these presentation tools than simply stapling a piece of cardstock to your report and calling it a day. Fortunately, we've compiled a list of helpful resources that will help you get the most out of your … [Read more...]

How to Make an Excellent Cover Page for a Business Report

How to Make an Excellent Cover Page for a Business Report

Without a cover page, your report is just a random assortment of papers, liable to get lost in the shuffle. A business report is your company's chance to show off its accomplishments and get people excited about new directions and opportunities; it deserves to be presented in an effective way. The best way to make your report shine is to give it a little design flair with a report cover that helps to grab the reader's attention and establish a tone. Create a stunning cover page by keeping the … [Read more...]