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24 Coolest Famous Movie Posters of All Time

24 Coolest Famous Movie Posters of All Time

We recently rounded up some of the worst movie posters of all time to show you what not to do when you tackle a design project. With many designers already questioning whether the future of movie posters is in jeopardy, our blog seemed like further proof that this art form is on its last legs. But movie posters are just like any other print design. Where some do less than impress, others shine brightly like a homing beacon, calling designers to a higher standard. These are the kind of … [Read more...]

33 Easy Ways to Motivate Your Creative Employees

How to Motivate Creative Employees

We hate to break it to you, but 70% of your employees are disengaged—probably right this very minute. And did we mention they're wasting your money? Unmotivated employees cost American companies $350 billion in lost revenue every year. To save yourself money—and a lot of headaches—you have to know how to motivate your employees. But that's a tricky thing to do when you're dealing with creative workers, because you can't force creativity out of someone. That's why we're here to teach you the … [Read more...]

How to Design the Perfect Business Logo (Infographic)

How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the … [Read more...]

11 Employee Perks To Attract Top Creative Talent

11 Best Employee Benefit Ideas & Job Perks To Attract Top Talent

Free cafeterias. Unlimited vacation. Extended parental leave. We all fantasize about such amazing workplace benefits, but most of us haven't experienced them yet. That fantasy is coming to life more and more. Recently, we've seen employers stepping up their incentives game to attract and keep top talent. Already companies like Google and Facebook are famous for innovative employee perks and workspaces that look more like playgrounds than massive tech companies. Top brands offer … [Read more...]

22+ Graphic Design Interview Tips: Common Questions & Best Answers

22+ Graphic Design Interview Tips: Common Questions & Best Answers

On the surface, a graphic design job interview should be easy. After all, you're talking about the subject you know the most about—yourself. But when anxiety, pressure and nerves get in the way, you might give answers that don't exactly paint a lovely picture of you as an employee. While there's no miracle cure for being nervous, it helps to make sure you're prepared for any question the interviewer throws at you. We've compiled a list of some of the most common questions that graphic … [Read more...]

12 Tips To Design The Perfect Business Card

12 Tips to Design the Perfect Business Card

Of the 27,397,260 business cards printed every day, 88% will be thrown out in less than a week. But that doesn't happen because business cards are ineffective as a marketing medium. In fact, it only takes 2,000 business cards to increase a company's sales by nearly 3%. That's a shockingly high return for just one marketing resource. So why do so many cards end up in the garbage? The fact is, a lot of business cards have crummy designs. No one wants to hold on to something that looks and … [Read more...]

How to Print Like a Pro: Understanding Double-Sided Printing

How to Print Like a Pro: Understanding Double-Sided Printing

You're ready to select print options for your new marketing supplies. But every time you pick something out, it won't work. The printer says the stock isn't compatible with the imprint method, or you can only coat Side 1 of your design, not Side 2. That would be fine, except that you're trying to order folders—which obviously have more than two sides. The printer isn't much help, either; they're just babbling on in their techy jargon, which sounds like it's just a bunch of made-up words. … [Read more...]

How to Create a Personal Logo That Makes Your Friends Jealous

How to Create Your Personal Graphic Designer Logo

Creating a personal logo is the easiest task you'll ever undertake as a graphic designer—and the hardest. The good news is, you can be as free and expressive as you like. After all, you are the brand in this scenario, which means you know more about it than any other client that you'll design for. But that means expectations are high, and the pressure is on. As a graphic designer, your logo isn't just the centerpiece of your brand identity; it also doubles as a sort of portfolio piece that … [Read more...]

31 Techniques for Creative Two-Letter Logos

31 Techniques for Creative Two-Letter Logos

Letters are very strange creatures. They're the building blocks of our entire system of written communication, but when you get right down to it, they're really just pictures. They deliver a direct message to the reader, but they're also visual elements that can vary in color, shape and personality. This makes them especially popular when it comes to the look of a company's logo; just a couple letters can convey a world of meaning. But it also makes them very tricky to work with. Though it … [Read more...]

15 Easy Tips for Cropping Photos Like a Pro

15 Easy Tips for Cropping Photos Like a Pro

If you think that cropping a photo is just as simple as cutting it down to the size you need for your print layout, then you're missing out on all that the crop tool has to offer. Think of the crop tool as an invisible frame that draws the eye towards the most important aspects of your photo. Making the right cuts in your photo can have a drastic impact on the visuals and can even manipulate the way the audience engages with it emotionally. If cropping has only been an afterthought in your … [Read more...]