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How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.

So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.

How to Design the Perfect Logo
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This work by Company Folders, Inc. is licensed under a Creative Commons Attribution 4.0 International License.

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Be Enticing - An example of how to design a logo with your audience's interests and background in mind.


Appealing to Your Target Audience
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Be Unique - Illustrates the need for logos to be memorable and avoid obvious clichés.


Avoiding Cliches and Making Your Logo Memorable
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Be Timeless - Urges the viewer to avoid short-lived design fads and create timeless, resilient logos.


Eternal vs. Trendy Logos
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Be New - Encourages designers to be bold and create trends, not follow them.


Creating Logo Design Trends
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Be Simple - Advocates for clean, effortless logo design that focuses on a single message.


Have a Single Message
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Be Consistent - Several images detailing the need for all elements of a design to reinforce your brand.


Reinforce Your Brand
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Balance White Space
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Shape Psychology
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Use Fonts to Convey Emotions
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Leverage Negative Space
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Use Color to Reinforce Message
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Be Adaptable - Shows how a logo must be versatile enough to fit multiple sizes and color formats.


Make Your Logo Adaptable
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For more information about how to design a great business logo, check out the following articles.

Do you have other helpful tips or resources for creating an ideal logo design? Please share your thoughts in the comments below!

Vladimir Gendelman
Author: Vladimir Gendelman

As CEO of CompanyFolders.com, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. Learn more about Vladimir’s history and experience, and connect with him on Google+ and Twitter.

Discussion

  1. Percy says:

    Awesome infographic.. I love it. The best so far this year. Thank you for sharing.

  2. Miz says:

    Great post, Vladimir. Thanks for sharing.

  3. Very essential post for every logo designer. Happy to read. Thanks for sharing, and waiting for your next tutorial.

  4. Capt. Obvious says:

    The Disney font wasn’t chosen because it was “fun and creative”; it’s based on the actual signature of Walt Disney.

    • Vladimir Gendelman Vladimir Gendelman says:

      That’s not exactly true. The signature used in the Disney logo actually came from one of his employees. (http://blog.bcdb.com/lies-disney-told/walt-disneys-signature/)
      But regardless, I would argue that the font’s resemblance to a signature (even if it’s not Disney’s) is what makes it fun and creative, and that choice wasn’t made arbitrarily. Signatures denote personal authorship and creativity; rounded, “swirly” typefaces are more likely to indicate fun and frivolity.

  5. Thank you so much!
    I’ve learnt from it a lot

  6. Teelah says:

    This was a really well done info graphic, I got a lot out of it. I always had a hard time designing logos so this is really great.

  7. Callie Marie says:

    It’s interesting how the target demographic affects the logo design. Your first example comparing the masculine logo with the cute one illustrates this concept. Thanks for the great info-graphic, it is sure to help with my logo design.

  8. Alexander says:

    Thank you for great Infographic. I used it few times in several articles. I would like to add one more article in the list. http://www.techtricksworld.com/6-ways-to-get-your-logo/ This article helps to decide what way to choose for your logo creation.

  9. It’s interesting how the target demographic affects the logo design. Your first example comparing the masculine logo with the cute one illustrates this concept. Thanks for the great info-graphic, it is sure to help with my logo design.

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