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Author: Vladimir Gendelman

Vladimir Gendelman

As CEO of CompanyFolders.com, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. He leads a team of talented designers and experts dedicated to helping customers create print collateral that puts forth the best possible impression. You can keep up with Vladimir by connecting with him on Google+ and Twitter.

Most Recent Posts:

93 Outstanding Rack Card Design Examples

93 Outstanding Rack Card Design Examples

If a business card and a brochure had a baby, that baby would look exactly like a rack card. Rack cards are the best of both worlds, displaying an array of information through a medium that's portable and fits neatly into the racks found in hotels, travel centers, rest stops, convenience stores, waiting rooms, reception desks–basically any place that gets a lot of foot traffic. This poses a unique design challenge you won't find in any other print media. Rack cards are usually found amongst … [Read more...]

How to Design the Perfect Business Logo (Infographic)

How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the … [Read more...]

Is That Printed Color Background a Bad Idea? Pros and Cons

Is That Printed Color Background a Bad Idea? Pros and Cons

If you've ever done theater or public speaking before, you know that the background behind a subject - even something as simple as a red velvet curtain, as opposed to a plain white wall - can make a big difference. To that end, design clients sometimes pick a colored stock for their marketing materials because they want to accent their design with a more interesting background. But the same results (and in many cases, better results) can be achieved by printing a background color in ink … [Read more...]

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

A 14-year old boy recently made headlines when he claimed the government could save millions of dollars every year if they switched to using the font Garamond in all of their printed materials. While his claim was not exactly accurate, it did bring attention to an often neglected issue—the fact that some fonts require more ink than other fonts, which is bad news for the environment. If you're concerned about creating unnecessary waste and utilizing green business practices, then you should … [Read more...]

102 Incredibly Cool Binder Design Ideas

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

When you were a child in school, did you ever own a binder decorated with cute stickers, doodles or the name of your secret crush? That same desire to personalize our materials has followed us into adulthood, but in a more sophisticated way. Professional custom binder designs allow companies and organizations to creatively reinforce their brand identity, present their concepts and showcase their products. If you're looking for binder design ideas (and want something more impressive than your … [Read more...]

114 Hypnotically Cute Photoshop Brush Sets

114 Hypnotically Cute Photoshop Brush Sets

In Western culture, we sometimes look at "cuteness" as a childish or juvenile quality—but in Japan, it’s a whole different story. The prevailing “kawaii” culture in Japan puts so much value on being cute that even police agencies use adorable mascots to reach their audience. And even here in America, the power of cuteness can't be overlooked. Cute animals dominate the most popular images and videos on social media, enthralling audiences with their inescapable charm. Tap into the … [Read more...]

Clientele from Hell: When to Fire Your Graphic Design Clients

Clientele from Hell: When to Fire Your Graphic Design Clients

One of the best things about being a freelance graphic designer is the freedom to pick your clients—but it can also be one of the worst things. It means having to protect your own interests and knowing when to let a client go for the sake of your career, your finances, or your general sanity. "Firing" a client isn't always about getting away from a job you don't like or a person that stressed you out. Sometimes, you might find yourself in a position where you have to say goodbye to your … [Read more...]

Why Every Entrepreneur Must Learn Photoshop

Why Every Entrepreneur Must Learn Photoshop

Successful entrepreneurs often wear many hats: salesperson, spokesperson, marketer, innovator, leader, social media guru and motivational speaker. If you want to dress for success, then it's time to think about adding a "designer" hat to your wardrobe. Your company's visual identity defines the way your audience perceives your brand—don't you think you should have a bigger say in that? One of the best ways to dip your toe into the design pool is to learn Adobe Photoshop, which is pretty … [Read more...]

10 Commandments of Working for Free as a Graphic Designer

10 Commandments of Working for Free as a Graphic Designer

If you ever want to get a bunch of graphic designers riled up, gather them together in a room and ask them this question: "Should graphic designers ever work for free?" It's been a hot-button issue in creative fields for as long as anybody can remember, and there's no definite answer that everybody can agree upon. Some graphic artists say it's okay to work for free every now and then to build up your portfolio and experience, while others say the very act of doing design work for free is … [Read more...]

101 Fabulously Retro Vintage Photoshop Brush Sets

101 Free Retro & Vintage Photoshop Brushes for 2014

Good design never goes out of style; it just becomes "vintage" over time. Nostalgia is a powerful tool for designers because it creates an instant emotional bond with the audience. The right design aesthetic can conjure up memories of our childhood and help us to connect with the generations that came before us. This extensive collection of free vintage Photoshop brushes is the perfect toolkit for creating print designs that stir up feelings of nostalgia in your audience. Vintage brushes … [Read more...]