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Author: Vladimir Gendelman

Vladimir Gendelman

As CEO of CompanyFolders.com, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. He leads a team of talented designers and experts dedicated to helping customers create print collateral that puts forth the best possible impression. You can keep up with Vladimir by connecting with him on Google+ and Twitter.

Most Recent Posts:

Image File Types Explained: Which Format Should You Use?

Image File Types Explained: Which Format Should You Use?

You're finally done with your design project, you go to save your file, and suddenly you're bombarded with over a dozen possible image file types to choose from. It can be a bewildering experience if you're not sure what you're doing or the difference between them, but we're here to demystify the process for you by helping you understand the cold, hard truth: There are only a handful of image formats that really matter. Now, before you die of shock and outrage, we'll fully admit—there … [Read more...]

How to Design the Perfect Business Logo (Infographic)

How to Design the Perfect Business Logo (Infographic)

A logo is more than just a pretty image for customers to look at while they use a product or service. It's the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant's logo is cold and unappetizing, potential customers are going to associate that image with their food. So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the … [Read more...]

25 Famous Company Logos & Their Hidden Meanings

25 Famous Logos and the Secret Meanings Behind Them

We see them every day—in our homes, on TV, out in the street. They're the famous logos of the brands we've come to know and love. These logos not only accurately represent the famous brands they're attached to, they've become a part of our shared pop culture. Heck, someone even made a short film with logos and mascots comprising all of the characters, props and scenery. Logos are practically enshrined by our society, and yet they were designed by people just like any other piece of graphic … [Read more...]

Font Psychology: How Typefaces Hack Our Brains

Font Psychology: How Typefaces Hack Our Brains

When we listed our choices for the worst fonts ever, we were surprised to find out that many of you disagreed with some of our selections. We received several comments from readers who saw value in the fonts that we ridiculed or thought we had unfairly judged some of the fonts we selected. But it's something we should have expected—after all, that's the power that fonts have on people. Just the act of looking at a certain font face can involuntarily stir up powerful emotions or instill a … [Read more...]

79 Artistic Brushes for Photoshop That Simulate Real Art Tools

79 Artistic Brushes for Photoshop That Simulate Real Art Tools

Contrary to popular belief, Photoshop isn't just for editing photos. It's also a tool for designers who like to create art from scratch. Using the virtual art tools provided by the program, a skilled artist can craft amazing images and designs with or without the use of a pen tablet. But for many designers, the tools that Photoshop provides are not enough. Fortunately, these artistic brushes for Photoshop are the next best thing to using an actual paintbrush, pencil, or other art tool. Every … [Read more...]

93 Outstanding Rack Card Design Examples

93 Outstanding Rack Card Design Examples

If a business card and a brochure had a baby, that baby would look exactly like a rack card. Rack cards are the best of both worlds, displaying an array of information through a medium that's portable and fits neatly into the racks found in hotels, travel centers, rest stops, convenience stores, waiting rooms, reception desks–basically any place that gets a lot of foot traffic. This poses a unique design challenge you won't find in any other print media. Rack cards are usually found amongst … [Read more...]

Is That Printed Color Background a Bad Idea? Pros and Cons

Is That Printed Color Background a Bad Idea? Pros and Cons

If you've ever done theater or public speaking before, you know that the background behind a subject - even something as simple as a red velvet curtain, as opposed to a plain white wall - can make a big difference. To that end, design clients sometimes pick a colored stock for their marketing materials because they want to accent their design with a more interesting background. But the same results (and in many cases, better results) can be achieved by printing a background color in ink … [Read more...]

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

A 14-year old boy recently made headlines when he claimed the government could save millions of dollars every year if they switched to using the font Garamond in all of their printed materials. While his claim was not exactly accurate, it did bring attention to an often neglected issue—the fact that some fonts require more ink than other fonts, which is bad news for the environment. If you're concerned about creating unnecessary waste and utilizing green business practices, then you should … [Read more...]

102 Incredibly Cool Binder Design Ideas

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

When you were a child in school, did you ever own a binder decorated with cute stickers, doodles or the name of your secret crush? That same desire to personalize our materials has followed us into adulthood, but in a more sophisticated way. Professional custom binder designs allow companies and organizations to creatively reinforce their brand identity, present their concepts and showcase their products. If you're looking for binder design ideas (and want something more impressive than your … [Read more...]

114 Hypnotically Cute Photoshop Brush Sets

114 Hypnotically Cute Photoshop Brush Sets

In Western culture, we sometimes look at "cuteness" as a childish or juvenile quality—but in Japan, it’s a whole different story. The prevailing “kawaii” culture in Japan puts so much value on being cute that even police agencies use adorable mascots to reach their audience. And even here in America, the power of cuteness can't be overlooked. Cute animals dominate the most popular images and videos on social media, enthralling audiences with their inescapable charm. Tap into the … [Read more...]