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6 Tips for Designing Custom Binders for Presentations

Sometimes it’s the little things that can make you successful in a business presentation–the way you carry yourself, the clothing you wear and even the design of your display binders. One look at your binder can tell the audience a wealth of information about you and the message you’re selling. When designing your custom presentation binders, consider these tips to maximize your odds of making a connection with your audience.

Simple Binder Design

Use simple design principals to make your binder look professional.

Select Simple Design Choices

You don’t want your binder to overshadow what you have to say, so keep your display binders on the simple side to make the biggest impact. You want the design to be eye-catching enough to capture the audience’s attention, while not making it so distracting that they’re not paying attention to you. Your logo and company colors are enough to build up your brand awareness. If you want something a little more visually appealing, consider one bold picture over a collage of different images.

Expand Your Message

Custom binders for presentations are tools to help you get across your message. Boil down your presentation material to one or two major points and reiterate them within the design of the binder through slogans, mission statements or acronyms. Your message can also be printed on the interior pockets of the binder. Use a vertical pocket to create an entire presentation agenda, so that your audience can follow along from point to point.

Tabbed Binder Dividers

Break up your information into manageable chunks using binder dividers.

Organize with Tab Dividers

If you have a great wealth of information to present, adding tab dividers to your professional presentation binders will keep everything clear. The dividers themselves can be customized for more opportunities to sell your message or your brand. You can mark sections with tabs that say “Do Not Read Until After Presentation,” so that audience members know what info to follow along with and what is intended to be read later.

Include Only Important Info

Try to be succinct with your display binder design and make sure you’re not overloading the audience with information. The binder should include a highlight of your presentation, with additional information only when necessary to build upon a point. You don’t want your audience to be distracted by the contents of the binder; you want them paying attention to your presentation.

Binder with CD pocket

Add a CD pocket to store digital files in your binder.

Add a CD/DVD Holder

If your presentation utilizes any media, you may want the option to include them in your display binders. CD and DVD disc holders provide a place for your digital media so that audience members can view your slideshow, watch promotional videos or listen to pre-recorded versions of your speech at a later date.

Using Die Cut Windows

Adding a die cut window to the front of your binder gives audience members a peek at what’s inside. Use this feature to customize each binder by placing a sheet of paper with an audience member’s name behind the window. This can be used to assign seats for everyone or make sure nobody goes home with someone else’s binder.

CF Staff
Author: CF Staff

We believe that knowledge is power, especially when it comes to ensuring your business looks its best. Our graphic artists, copywriters and print specialists aim to share their knowledge and give you the edge you need to create truly memorable marketing materials. Quality isn't just an act–it's a culture. Connect with us on Google+ and Twitter for more awesome info.

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