{"id":5214,"date":"2016-11-04T08:00:51","date_gmt":"2016-11-04T12:00:51","guid":{"rendered":"https:\/\/www.companyfolders.com\/blog\/?p=5214"},"modified":"2026-03-10T18:23:32","modified_gmt":"2026-03-10T22:23:32","slug":"design-perfect-business-logo-infographic","status":"publish","type":"post","link":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic","title":{"rendered":"How to Design the Perfect Business Logo (Infographic)"},"content":{"rendered":"<p>A logo is more than just a pretty image for customers to look at while they use a product or service. It&#8217;s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant&#8217;s logo is cold and unappetizing, potential customers are going to associate that image with their food.<\/p>\n<p>So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.<\/p>\n<p><a title=\"How to Design the Perfect Logo\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/perfect-logo-design-infographic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12573\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/perfect-logo-design-infographic.jpg\" alt=\"How to Design the Perfect Logo\" width=\"900\" height=\"5415\" \/><\/a><br \/>\n<a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\" target=\"_blank\" rel=\"license noopener\"><img decoding=\"async\" style=\"border-width: 0;\" src=\"https:\/\/licensebuttons.net\/l\/by\/4.0\/80x15.png\" alt=\"Creative Commons License\" \/><\/a><br \/>\nThis work by <a href=\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\" rel=\"cc:attributionURL\">Company Folders, Inc.<\/a> is licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\" target=\"_blank\" rel=\"license noopener\">Creative Commons Attribution 4.0 International License<\/a>.<\/p>\n<h2>Embed this on your site<\/h2>\n<p><textarea cols=\"50\" rows=\"4\">&lt;a href=&#8221;https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic&#8221;&gt;&lt;img src=&#8221;https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/perfect-logo-design-infographic.jpg&#8221; alt=&#8221;How to Design a Logo&#8221; \/&gt;&lt;br&gt;How to Design a Perfect Logo&lt;\/a&gt;<\/textarea><\/p>\n<h2>Download segment images<\/h2>\n<p>Want to use a certain section of our infographic in a blog post or educational presentation? Download the individual segments of the graphic here.<\/p>\n<div id=\"ppm-tabs\"><h3>Be Enticing - An example of how to design a logo with your audience's interests and background in mind.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12606\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/appeal-target-audience.jpg\" alt=\"Appealing to Your Target Audience\" width=\"665\" height=\"247\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/appeal-target-audience.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><br \/>\n<\/div><\/div><\/p>\n<p><h3>Be Unique - Illustrates the need for logos to be memorable and avoid obvious clich\u00e9s.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12614\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/cliches-memorable.jpg\" alt=\"Avoiding Cliches and Making Your Logo Memorable\" width=\"665\" height=\"283\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/cliches-memorable.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><br \/>\n<\/div><\/div><\/p>\n<p><h3>Be Timeless - Urges the viewer to avoid short-lived design fads and create timeless, resilient logos.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12617\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/eternal-vs-trendy.jpg\" alt=\"Eternal vs. Trendy Logos\" width=\"665\" height=\"284\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/eternal-vs-trendy.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><br \/>\n<\/div><\/div><\/p>\n<p><h3>Be New - Encourages designers to be bold and create trends, not follow them.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12619\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/create-trends.jpg\" alt=\"Creating Logo Design Trends\" width=\"665\" height=\"438\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/create-trends.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><br \/>\n<\/div><\/div><\/p>\n<p><h3>Be Simple - Advocates for clean, effortless logo design that focuses on a single message.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12622\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/single-message.jpg\" alt=\"Have a Single Message\" width=\"665\" height=\"250\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/single-message.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><br \/>\n<\/div><\/div><\/p>\n<p><h3>Be Consistent - Several images detailing the need for all elements of a design to reinforce your brand.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12626\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/reinforce-brand.jpg\" alt=\"Reinforce Your Brand\" width=\"665\" height=\"260\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/reinforce-brand.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12629\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/balance-white-space.jpg\" alt=\"Balance White Space\" width=\"665\" height=\"280\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/balance-white-space.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12632\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/shape-psychology.jpg\" alt=\"Shape Psychology\" width=\"665\" height=\"342\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/shape-psychology.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12635\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/fonts-convey-emotions.jpg\" alt=\"Use Fonts to Convey Emotions\" width=\"665\" height=\"277\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/fonts-convey-emotions.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12638\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/leverage-negative-space.jpg\" alt=\"Leverage Negative Space\" width=\"665\" height=\"243\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/leverage-negative-space.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12641\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/color-reinforce-message.jpg\" alt=\"Use Color to Reinforce Message\" width=\"665\" height=\"453\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/color-reinforce-message.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><\/p>\n<p><\/div><\/div><\/p>\n<p><h3>Be Adaptable - Shows how a logo must be versatile enough to fit multiple sizes and color formats.<\/h3><div><div class=\"tab_content\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12644\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/adaptable-size-color.jpg\" alt=\"Make Your Logo Adaptable\" width=\"665\" height=\"286\" \/><br \/>\n<a class=\"a_socialFollow\" href=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/adaptable-size-color.zip\" data-rel=\"popup\" data-category=\"download\" data-action=\"LogoDesignInfographic\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12589\" src=\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/download-image.png\" alt=\"Download Image\" width=\"180\" height=\"35\" \/><\/a><br \/>\n<\/div><\/div><br \/>\n<\/div>\n<p>For more information about how to design a great business logo, check out the following resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.companyfolders.com\/logo-design-services\" target=\"_blank\" rel=\"noopener\">Logo Design Services<\/a> &#8211; Our expert team of graphic designers will work with you to create a logo that&#8217;s just right for your brand.<\/li>\n<li><a href=\"https:\/\/www.companyfolders.com\/blog\/5-different-logo-design-styles-which-type-fits-your-brand\">The 5 Different Logo Design Styles: Which Type Fits Your Brand?<\/a> &#8211; A rundown of the five basic categories of logos and their individual strengths and weaknesses.<\/li>\n<li><a href=\"https:\/\/www.creativebloq.com\/graphic-design\/pro-guide-logo-design-21221\" target=\"_blank\" rel=\"noopener\">Logo Design: 60 Pro Tips<\/a> &#8211; A collection of helpful, easy-to-understand logo design advice.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/learning\/logo-design-shapes-and-symbols\" target=\"_blank\" rel=\"noopener\">Logo Design: Shapes and Symbols<\/a> &#8211; A LinkedIn Learning video course detailing the elements of an awesome logo.<\/li>\n<li><a href=\"https:\/\/www.davidairey.com\/good-logo\" target=\"_blank\" rel=\"noopener\">What makes a good logo?<\/a> &#8211; Prolific graphic designer David Airey (author of <a href=\"https:\/\/www.logodesignlove.com\/about\" target=\"_blank\" rel=\"noopener\">Logo Design Love<\/a>) shares valuable advice for creating logos.<\/li>\n<li><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-create-a-logo-entrepreneurcom\/71902\" target=\"_blank\" rel=\"noopener\">How to Create a Logo<\/a> &#8211; An eloquent summary of the considerations that logo designers should keep in mind.<\/li>\n<li><a href=\"https:\/\/1stwebdesigner.com\/logo-design-tips\/\" target=\"_blank\" rel=\"noopener\">10 Logo Design Tips for a Timeless and Creative Logo<\/a> &#8211; Learn what to do (and what not to do) to make a lasting logo that stands out.<\/li>\n<li><a href=\"https:\/\/www.webfx.com\/blog\/web-design\/a-guide-to-preparing-files-for-print\/\" target=\"_blank\" rel=\"noopener\">Are Your Web Graphics Print-Ready?<\/a> &#8211; Includes tips for designing a logo that looks great both in print and on the web.<\/li>\n<li><a href=\"https:\/\/webdesignerdepot.com\/the-psychology-of-logo-design\/\" target=\"_blank\" rel=\"noopener\">The Psychology of Logo Design<\/a> &#8211; Understand the hidden meanings and implications of your design with this thoughtful article.<\/li>\n<li><a href=\"https:\/\/www.creativebloq.com\/logo-design\/psychology-logo-shapes-8133918\" target=\"_blank\" rel=\"noopener\">The Psychology of Logo Shapes: A Designer&#8217;s Guide<\/a> &#8211; Learn how the shapes in your logo can affect the viewer&#8217;s emotional response.<\/li>\n<\/ul>\n<p>Do you have other helpful <a href=\"https:\/\/www.companyfolders.com\/blog\/design-tips\">design tips<\/a> or resources for creating an ideal logo design? Please share your thoughts in the comments below!<\/p>\n<div id=\"socialFollow\" class=\"jqmWindow\" data-role=\"popup\">\n<div class=\"popup\">\n<p style=\"font-weight: bold; margin-left: 20px; margin-top: 20px;\">Thanks for Downloading!<\/p>\n<div style=\"color: #2d2d2d; font-family: arial; font-size: 16px; margin-left: 20px; margin-right: 20px;\">\n<p>To get more access to exclusive content, follow us on:<\/p>\n<div style=\"padding-top: 0px;\"><a href=\"https:\/\/www.facebook.com\/CompanyFolders\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"wp-content\/themes\/eleven40\/images\/popup-social\/follow-fb.png\" \/><\/a><\/div>\n<div style=\"padding-top: 10px;\"><a href=\"https:\/\/twitter.com\/CompanyFolders\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"wp-content\/themes\/eleven40\/images\/popup-social\/follow-tw.png\" \/><\/a><\/div>\n<div style=\"padding-top: 10px;\"><img decoding=\"async\" src=\"wp-content\/themes\/eleven40\/images\/popup-social\/follow-gp.png\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A logo is more than just a pretty image for customers to look at while they use a product or service. It&#8217;s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant&#8217;s logo is cold and unappetizing, potential customers are going to associate [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-5214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design the Perfect Business Logo (Infographic)<\/title>\n<meta name=\"description\" content=\"Which qualities do successful logos have? The Recipe for a Perfect Logo is the most popular graphic ever created on the topic of business logo design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vladimir Gendelman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\"},\"author\":{\"name\":\"Vladimir Gendelman\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#\/schema\/person\/2ce11aa00def831b40f4468d13b1c0b8\"},\"headline\":\"How to Design the Perfect Business Logo (Infographic)\",\"datePublished\":\"2016-11-04T12:00:51+00:00\",\"dateModified\":\"2026-03-10T22:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\"},\"wordCount\":601,\"commentCount\":17,\"publisher\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg\",\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\",\"url\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\",\"name\":\"How to Design the Perfect Business Logo (Infographic)\",\"isPartOf\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg\",\"datePublished\":\"2016-11-04T12:00:51+00:00\",\"dateModified\":\"2026-03-10T22:23:32+00:00\",\"description\":\"Which qualities do successful logos have? The Recipe for a Perfect Logo is the most popular graphic ever created on the topic of business logo design.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage\",\"url\":\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg\",\"contentUrl\":\"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg\",\"width\":1200,\"height\":627,\"caption\":\"How to Design the Perfect Business Logo (Infographic)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Company Folders\",\"item\":\"https:\/\/www.companyfolders.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.companyfolders.com\/blog\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Design the Perfect Business Logo (Infographic)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#website\",\"url\":\"https:\/\/www.companyfolders.com\/blog\/\",\"name\":\"Company Folders, Inc.\",\"description\":\"Print Design &amp; Marketing Blog for CompanyFolders.com\",\"publisher\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.companyfolders.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#organization\",\"name\":\"Company Folders, Inc.\",\"url\":\"https:\/\/www.companyfolders.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.companyfolders.com\/blog\/media\/2021\/07\/company-folders-inc.jpg\",\"contentUrl\":\"https:\/\/www.companyfolders.com\/blog\/media\/2021\/07\/company-folders-inc.jpg\",\"width\":600,\"height\":343,\"caption\":\"Company Folders, Inc.\"},\"image\":{\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CompanyFolders\",\"https:\/\/x.com\/CompanyFolders\",\"https:\/\/www.linkedin.com\/company\/company-folders-inc\",\"https:\/\/www.pinterest.com\/companyfolders\/\",\"https:\/\/www.youtube.com\/user\/companyfolders\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#\/schema\/person\/2ce11aa00def831b40f4468d13b1c0b8\",\"name\":\"Vladimir Gendelman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.companyfolders.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f750a93c4e8f64b91ea9caa39ccc4bcfce7d7742dea6aa99ba7fee191c40c1be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f750a93c4e8f64b91ea9caa39ccc4bcfce7d7742dea6aa99ba7fee191c40c1be?s=96&d=mm&r=g\",\"caption\":\"Vladimir Gendelman\"},\"description\":\"As CEO of CompanyFolders.com, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. Learn more about Vladimir\u2019s history and experience, and connect with him on X.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/vladimirgendelman\/\",\"https:\/\/x.com\/https:\/\/x.com\/vgendelman\"],\"url\":\"https:\/\/www.companyfolders.com\/blog\/author\/vgendelman\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Design the Perfect Business Logo (Infographic)","description":"Which qualities do successful logos have? The Recipe for a Perfect Logo is the most popular graphic ever created on the topic of business logo design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic","twitter_misc":{"Written by":"Vladimir Gendelman","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#article","isPartOf":{"@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic"},"author":{"name":"Vladimir Gendelman","@id":"https:\/\/www.companyfolders.com\/blog\/#\/schema\/person\/2ce11aa00def831b40f4468d13b1c0b8"},"headline":"How to Design the Perfect Business Logo (Infographic)","datePublished":"2016-11-04T12:00:51+00:00","dateModified":"2026-03-10T22:23:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic"},"wordCount":601,"commentCount":17,"publisher":{"@id":"https:\/\/www.companyfolders.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage"},"thumbnailUrl":"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg","articleSection":["Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic","url":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic","name":"How to Design the Perfect Business Logo (Infographic)","isPartOf":{"@id":"https:\/\/www.companyfolders.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage"},"image":{"@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage"},"thumbnailUrl":"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg","datePublished":"2016-11-04T12:00:51+00:00","dateModified":"2026-03-10T22:23:32+00:00","description":"Which qualities do successful logos have? The Recipe for a Perfect Logo is the most popular graphic ever created on the topic of business logo design.","breadcrumb":{"@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#primaryimage","url":"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg","contentUrl":"https:\/\/www.companyfolders.com\/blog\/media\/2015\/01\/infographic-how-to-design-the-perfect-logo.jpg","width":1200,"height":627,"caption":"How to Design the Perfect Business Logo (Infographic)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.companyfolders.com\/blog\/design-perfect-business-logo-infographic#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Company Folders","item":"https:\/\/www.companyfolders.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.companyfolders.com\/blog"},{"@type":"ListItem","position":3,"name":"How to Design the Perfect Business Logo (Infographic)"}]},{"@type":"WebSite","@id":"https:\/\/www.companyfolders.com\/blog\/#website","url":"https:\/\/www.companyfolders.com\/blog\/","name":"Company Folders, Inc.","description":"Print Design &amp; Marketing Blog for CompanyFolders.com","publisher":{"@id":"https:\/\/www.companyfolders.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.companyfolders.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.companyfolders.com\/blog\/#organization","name":"Company Folders, Inc.","url":"https:\/\/www.companyfolders.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.companyfolders.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.companyfolders.com\/blog\/media\/2021\/07\/company-folders-inc.jpg","contentUrl":"https:\/\/www.companyfolders.com\/blog\/media\/2021\/07\/company-folders-inc.jpg","width":600,"height":343,"caption":"Company Folders, Inc."},"image":{"@id":"https:\/\/www.companyfolders.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CompanyFolders","https:\/\/x.com\/CompanyFolders","https:\/\/www.linkedin.com\/company\/company-folders-inc","https:\/\/www.pinterest.com\/companyfolders\/","https:\/\/www.youtube.com\/user\/companyfolders"]},{"@type":"Person","@id":"https:\/\/www.companyfolders.com\/blog\/#\/schema\/person\/2ce11aa00def831b40f4468d13b1c0b8","name":"Vladimir Gendelman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.companyfolders.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f750a93c4e8f64b91ea9caa39ccc4bcfce7d7742dea6aa99ba7fee191c40c1be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f750a93c4e8f64b91ea9caa39ccc4bcfce7d7742dea6aa99ba7fee191c40c1be?s=96&d=mm&r=g","caption":"Vladimir Gendelman"},"description":"As CEO of CompanyFolders.com, Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. Learn more about Vladimir\u2019s history and experience, and connect with him on X.","sameAs":["https:\/\/www.linkedin.com\/in\/vladimirgendelman\/","https:\/\/x.com\/https:\/\/x.com\/vgendelman"],"url":"https:\/\/www.companyfolders.com\/blog\/author\/vgendelman"}]}},"_links":{"self":[{"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/posts\/5214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/comments?post=5214"}],"version-history":[{"count":34,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/posts\/5214\/revisions"}],"predecessor-version":[{"id":12674,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/posts\/5214\/revisions\/12674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/media\/5211"}],"wp:attachment":[{"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/media?parent=5214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/categories?post=5214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.companyfolders.com\/blog\/wp-json\/wp\/v2\/tags?post=5214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}