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About Design
MidCap Financial is a commercial finance firm that focuses on providing debt solutions to middle-market healthcare companies. The company’s logo resembles a stylized medical cross, however it has been recolored blue and green. These are more appropriate colors for the finance industry as they reflect wealth and stability.
The photo montage on the cover helps to reinforce the brand’s identity through images that relate to both finance and health care. The picture on the far right of the presentation folder puts the company’s logo front and center, instilling a sense of confidence in the brand.
© Design Copyright: Attribution, Non-Commercial and No DerivativesStatistics
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Print Specifications
Size Closed: 9" x 12"
Size Open: 18" x 12"
Print Method (Side 1): Four Color Process
Print Method (Side 2): Blank
Stock: 12pt C1S Semi-Gloss
Coatings: None
Slits: H1 Right Pocket
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Tips & Resources
Free Download: Folder Design Cheat Sheet
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21 Tips for Working With Your Folder Printer
There are no second chances in printing. Make sure you know how to best work with your printer or your lack of knowledge will cost you time and money and may even result in producing an inferior product.