About Design
Cocoon produces clothing for famous fashion brands around the world. They wanted to be better known in the fashion industry and needed a pocket folder to showcase their work; it had to be elegant yet unusual, as well as powerful, catchy and informative.
I designed a custom die-cut and a vector graphic in the shape of a needle. Then, I played with typography so that the words create the image of a thread passing through the needle.
The metallic grey reflects the glamour of the fashion world and gives this design style and sophistication. A Pantone green makes it striking to the eye, while the orange stitching details are reminiscent of sewing and cloth making.
The presentation folder was very much appreciated within the fashion industry and brought significantly more business to the company that purchased it.
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Print Specifications
Print Method (Side 1): 4 PMS Colors
Print Method (Side 2): 1 PMS Color
Coatings: Matte Aqueous
Slits: Custom Business Card Slit
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Tips & Resources
Free Download: Folder Design Cheat Sheet
This cheat sheet will ensure you don't make costly printing mistakes, design errors, and usability mishaps. It combines everything you need to know about designing your next project on one sheet of paper!
21 Tips for Working With Your Folder Printer
There are no second chances in printing. Make sure you know how to best work with your printer or your lack of knowledge will cost you time and money and may even result in producing an inferior product.