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Which Print Graphic Design Career is Right for You?

Which Print Graphic Design Career is Right for You?

So you've got a talent for print graphic design and an interest in the print industry—you may be asking yourself, "where do I go from here?" It can be intimidating breaking into a new field or looking for a new job opportunity, especially if you're not aware of the types of career options you might have. Before you settle for making print design something you do "on the side," take a look at some of this exciting graphic design career info within the print industry. Each one of them can help … [Read more...]

Why JPEG Images Suck for Printing

Why JPEG Images Suck for Printing

Back when the Internet was still fairly new, the JPEG reigned as king of all image formats. Thanks to its ability to compress complex images into a low file size, JPEGS were the perfect format to use with dial-up modems and floppy disks. But nobody has used those ancient relics in years-so why does the JPEG still have such a stranglehold over us? It's not that JPEGs are necessarily bad or obsolete; it's just that they're not always the best format for the job. And these days, they're rarely … [Read more...]

PMS Color Printing: Tips for Finding & Working with Pantone Colors

PMS Color Printing: Tips for Finding & Working with Pantone Colors

If four-color process printing is like mixing together flour, sugar and baking powder from scratch, PMS color printing is a little like using pre-made cake mix. You don't have quite as much flexibility with your recipe, but it's a great choice if you're looking for a consistent taste because you always know exactly what you're getting. This guide will walk you through the definition of PMS color and its pros and cons, as well as tips and tools for finding, matching, identifying and converting … [Read more...]

10 Tips for a First-Class Printed Design Portfolio (with Examples)

10 Tips for a First-Class Print Design Portfolio (with Examples)

You've already posted all of your graphic design work online, so who really needs a print portfolio, anyway? As a matter of fact, investing the time to create an outstanding printed portfolio can pay off in a big way—even if your work is strictly digital. Unlike online portfolios, physical portfolios cannot be clicked away. Since they're physical objects that take up space, clients can rediscover them even after putting them in storage (long after they've deleted your web portfolio from their … [Read more...]

Are These 6 Social Media Mistakes Ruining Your Print Ads?

Are These 6 Social Media Mistakes Ruining Your Print Ads?

Why do so many graphic artists still fumble horribly when it comes to promoting social media with print ads? It's not like they haven't had plenty of time to get on the ball. Social media's been around for over a decade now, and you'll be hard pressed to find a company that doesn't have some sort of presence on Facebook, Google Plus, or Twitter. There's really no giant, hidden secret to learning how to advertise social media, nothing that makes it more difficult to work with than a website … [Read more...]

The 5 Different Logo Design Styles: Which Type Fits Your Brand?

The 5 Different Logo Design Styles: Which Type Fits Your Brand?

Where would McDonald's be without their golden arches, UPS without their brown shield emblem, or Coca-Cola without their iconic cursive script? Each of these logos perfectly encapsulates the associated brand, and yet, each is an entirely different type of logo design. The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Here's a definition of each logo type, along with some tips on how to choose one that … [Read more...]

The Top 8 Free Font Sites for Print Designers

The Top 8 Free Font Sites for Print Designers

Some would say that finding the best fonts for your print media project is like looking for a needle in a haystack, but it's actually more like trying to find a needle in a stack of other needles. Just when you think you've conquered this herculean task and discovered the one font that seems to perfectly encapsulate your vision, you'll find that the font is outside your budget range, unsuitable for print, or not safe for commercial use. To help out, we've written reviews of the best free … [Read more...]

The 17 Best Stock Photo Sites Every Designer Should Bookmark

The 17 Best Stock Photo Sites Every Designer Should Bookmark

Nothing makes a print design pop more than exciting visuals that engage the audience, but you may not always have the time or budget to create original photographs or illustrations. Stock art is a quick and easy way to add a visual component to your designs; just remember that not all stock image websites will have the print-ready images you need. Any artwork you plan to incorporate into a printed image should be: High resolution (300 dpi or greater) Properly licensed for your use … [Read more...]

Worst Fonts Ever! 11 Examples of Bad Typography in Print

Worst Fonts Ever! 11 Examples of Bad Typography in Print

Fonts are like celebrities—some are famous, while others can be downright infamous. When an audience sees a font in your print media design that they just can't stand (be it overused, ugly or unreadable), you can lose their attention in a heartbeat. We've already discussed how to properly use typography in your print media project, but there's one more rule that print designers should take to heart: avoid using notoriously bad fonts in your designs. To that end, we've provided you with a … [Read more...]

Are These 18 Presentation Folder Mistakes Costing You Money?

Are These 18 Presentation Folder Mistakes Costing You Money?

When you make one mistake while designing and printing presentation folders, you're likely actually making over 500 mistakes—because the error will show up on every folder you print. To save yourself the cost of an entirely new print job, be sure to avoid these common design mistakes and printing pitfalls to produce the best folder possible. Creating a Design 1. Using two PMS colors when one will do If your PMS design uses different tones of the same color, you'll save money by using a … [Read more...]