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Case Study: Prompt, Easy Service Wows Customer

Case Study: Prompt, easy service wows customer

Company Overview Established in 1919, UNC Kenan-Flagler Business School is home to more than 2,700 students in its undergraduate business, MBA, EMBA, MAC and PhD programs and 5,500 executives in non-degree programs. It has 121 full-time faculty from 20 countries in seven academic departments. Product Center Pocket Gatefold Presentation Folder with 1 PMS color using light coverage, printed on Side 1 of 16pt C2S white semi-gloss stock, coated with aqueous gloss Goal Kelsey Furr, … [Read more...]

Case Study: Going the Extra Mile to Solve Problems

Case Study: Going the extra mile to solve problems

Company Overview Premium Seats USA is a licensed ticket and hospitality agency that features an online ticket exchange for a wide range of events, including sports, concerts and theater. Travel, VIP and fan experience packages are also available. Product 4" x 9 1/4" four-pocket small presentation folders featuring a four-color process design on 12pt. semi-gloss C1S stock. Problem Damage occurred during shipping crushed the corners of the boxes, which bent the corners of the … [Read more...]

How to Print Like a Pro: Understanding Double-Sided Printing

How to Print Like a Pro: Understanding Double-Sided Printing

You're ready to select print options for your new marketing supplies. But every time you pick something out, it won't work. The printer says the stock isn't compatible with the imprint method, or you can only coat Side 1 of your design, not Side 2. That would be fine, except that you're trying to order folders—which obviously have more than two sides. The printer isn't much help, either; they're just babbling on in their techy jargon, which sounds like it's just a bunch of made-up words. … [Read more...]

Is That Printed Color Background a Bad Idea? Pros and Cons

Is That Printed Color Background a Bad Idea? Pros and Cons

If you've ever done theater or public speaking before, you know that the background behind a subject - even something as simple as a red velvet curtain, as opposed to a plain white wall - can make a big difference. To that end, design clients sometimes pick a colored stock for their marketing materials because they want to accent their design with a more interesting background. But the same results (and in many cases, better results) can be achieved by printing a background color in ink … [Read more...]

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

5 Ink-Saving Fonts Every Eco-Friendly Designer Must Know

A 14-year old boy recently made headlines when he claimed the government could save millions of dollars every year if they switched to using the font Garamond in all of their printed materials. While his claim was not exactly accurate, it did bring attention to an often neglected issue—the fact that some fonts require more ink than other fonts, which is bad news for the environment. If you're concerned about creating unnecessary waste and utilizing green business practices, then you should … [Read more...]

Which Print Graphic Design Career is Right for You?

Which Print Graphic Design Career is Right for You?

So you've got a talent for print graphic design and an interest in the print industry—you may be asking yourself, "where do I go from here?" It can be intimidating breaking into a new field or looking for a new job opportunity, especially if you're not aware of the types of career options you might have. Before you settle for making print design something you do "on the side," take a look at some of this exciting graphic design career info within the print industry. Each one of them can help … [Read more...]

Folder Case Study: Fracassi & Associates

Folder Case Study: Fracassi & Associates

Imagine buying a new car, only to discover that the fender was completely crooked. Chances are that you wouldn't simply shrug it off and drive it home; you'd want the car that you paid for. Naturally, the same is true of your marketing materials. Company Folders is dedicated to upholding the highest standards of quality in all that we do. So when an unexpected mishap made some of Fracassi & Associates' folders unusable, we were determined to make things right. The Problem Fracassi & … [Read more...]

PMS Color Printing: Tips for Finding & Working with Pantone Colors

PMS Color Printing: Tips for Finding & Working with Pantone Colors

If four-color process printing is like mixing together flour, sugar and baking powder from scratch, PMS color printing is a little like using pre-made cake mix. You don't have quite as much flexibility with your recipe, but it's a great choice if you're looking for a consistent taste because you always know exactly what you're getting. This guide will walk you through the definition of PMS color and its pros and cons, as well as tips and tools for finding, matching, identifying and converting … [Read more...]

44 Color Scheme Tools for Picking the Perfect Print Palette

44 Color Scheme Tools for Picking the Perfect Print Pallette

Your life is controlled by color schemes. That might sound dramatic, but think about it for just a second-would you go to an important job interview wearing a mismatched suit? Or a violently clashing hair or makeup color? Chances are that your living room, your wedding theme and even your high school colors have consisted of tones based on some sort of conventional color scheme. Human beings prefer living in a world where colors go together, which is why our brains turn to mush whenever we … [Read more...]

38 Typography Tools for Designers (Better Than Adobe Suite)

38 Typography Tools for Designers (Better Than Adobe Suite)

A Swiss Army knife allows you to do a lot of different things at once (like remove a screw or open a wine bottle), but sometimes what you really need is a strong pair of scissors—a tool that only does one thing, but does it much more simply and elegantly. It's the same way when working with typography in print design. The Adobe suite is powerful and multifaceted, but when you need to create a new font from scratch or identify the name of a particular typeface, it pays to have a few more specific … [Read more...]